Privacy policy
Privacy Policy
At House of Lilac, your privacy matters to us. This policy explains what information we collect, how we use it, and who we share it with.
What information we collect
When you browse our site, create an account, or place an order, we may collect:
- Name, email address, and phone number
- Shipping and billing address
- Order history and purchase details
- Browsing and shopping behavior on our site
- Device information and IP address
How we use your information
We use your information to:
- Process and fulfill your orders
- Send order confirmations and shipping updates
- Manage subscriptions if you've signed up for one
- Send marketing emails and SMS messages (you can opt out at any time)
- Show you relevant ads on Google, Meta (Facebook/Instagram), and Pinterest
- Improve our website and shopping experience through analytics
Cookies and tracking
Our site uses cookies and tracking technology to understand how visitors interact with our site and to serve relevant ads. This includes pixels from Google, Meta, and Pinterest, as well as Elevar, a server-side conversion tracking tool that helps us measure the performance of our advertising across platforms. As part of our use of Shopify, your data may also contribute to Shopify's Network Intelligence, a cross-merchant data program used to improve fraud detection and shopping experiences across the Shopify platform.
When you first visit our site, you'll be prompted to manage your cookie preferences — you can choose to allow or decline personalization, marketing, and analytics cookies at any time. To opt out of the sharing of your personal information for targeted advertising purposes, visit our Your Privacy Choices page.
Who we share your information with
We do not sell your personal information. We share data with trusted third-party service providers who help us operate our business, including:
- Shopify — our e-commerce platform, which processes and stores order and account data on our behalf
- Shopify Network Intelligence — Shopify may use aggregated and anonymized data from your interactions on our site as part of its cross-merchant network to improve fraud detection, checkout experiences, and personalized recommendations across the Shopify platform
- Klaviyo — our email and SMS marketing platform
- Elevar — server-side conversion tracking that routes data to our advertising platforms
- Google, Meta, and Pinterest — for advertising and analytics
- Okendo — our product review platform
- Loop Subscriptions — to manage subscription orders
- Zapiet — to manage local pickup and delivery scheduling
- EasyRoutes — to coordinate local delivery routing
- Zapier — an automation platform that may pass order or customer data between our tools
- Shipping carriers — to fulfill and deliver your order
These partners only receive the information necessary to perform their services and are not permitted to use your data for their own marketing purposes.
Payment information
All payments are processed securely through Shopify's checkout. We do not store your credit card information on our servers at any point.
Your rights
You have the right to:
- Access the personal information we hold about you
- Request correction of any inaccurate information
- Request deletion of your information, subject to any legal obligations we have to retain it
- Opt out of marketing emails by clicking "unsubscribe" in any email, or out of SMS messages by replying STOP
To make a request, contact us at sayhello@houseoflilac.com.
California residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of your personal information. We do not sell your personal information. To exercise your rights or opt out of targeted advertising, visit our Your Privacy Choices page or contact us at sayhello@houseoflilac.com.
Data retention
We retain your information for as long as necessary to fulfill orders, comply with legal obligations, and improve our services. You may request deletion of your account and associated data at any time by contacting us directly.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.
Contact us
For any privacy-related questions or requests, reach us at sayhello@houseoflilac.com or 305-392-1297.