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Crowdfunding FAQ's

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For House of Lilac crowdfunding press and media inquiries, please email Dara Smith at 

What's crowdfunding? 

Per, crowdfunding is "the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet."

Who typically crowdfunds?

"Musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding." 

Like who? 

Some of our favorite female entrepreneurl-led businesses have raised money through crowdfunding campaigns. 

Why is House of Lilac crowdfunding? 

To help bring the gift of flowers to more people in the Miami community. 

How does crowdfunding support that mission? 

It would allow us to:

  • Hire more people 
  • Serve more customers across the city 
  • Purchase equipment to streamline operations 
  • Invest in strategic marketing to spread our mission 
  • Create content to better educate the community about the benefits of flowers


We can bring more of what our customers want to more people!

How does it work? 

Our friends, family, customers, and supporters can make small financial contributions via our IFundWomen campaign page (which will launch on March 18). There will be an exciting list of "rewards" to choose from in exchange for a contribution. 

What kind of rewards? 

So many rewards! We're talking bouquets, event florals, workshops, Q&A's with badass CEOs, website design, brand videos, custom floral totes, stickers, and a coffee date with Cristie (to name a few). 

What's in it for me? 

Each reward will be heavily discounted (compared to the retail price), so you'll save more by contributing to the campaign than purchasing on your own. And you'll support us in our mission to help Miamians learn, appreciate, and love flowers. 

By purchasing a reward, do I become an investor? 

Not exactly. You'll be investing in our growth as a company and the growth of small business in Miami, but each reward and contribution is similar to a sales transaction. Instead of going to our bottom line, your donation will go directly to our growth plan! 

Cool! What do I do now? 

You can sign up for a mailing list to be notified when our campaign launches. Or if you have any ideas for rewards or questions, contact 

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